Italian fashion label Dolce & Gabbana is taking the canine perfume world by storm with Fefé, an “olfactory masterpiece” created by a master perfumer that will leave your pooch smelling like a million bucks.

Priced at an eye-watering €99 ($108) per 100 ml, Fefé comes in a “sleek green lacquered glass bottle, adorned with a vibrant red metal cap and a precious 24-carat gold-plated paw.” Smell-wise, it features “the cocooning and warm notes of Ylang, the clean and enveloping touch of Musk, and the woody creamy undertones of Sandalwood.” Inspired by D&G founder Domenico Dolce’s “unconditional love for his loyal dog Fefé,” the new designer perfume for canines is safe pet cosmetics certified, approved by vets, safety tested, and “enjoyed by dogs.”

News of Dolce & Gabbana’s foray into canine toiletries has received some criticism from veterinarians despite the company’s claims that Fefé is alcohol-free and completely safe for dogs. The price of the designer perfume is one of the strongest points of contention, with some animal experts claiming that it is disappointing for such a product to be released at a time when many people are struggling economically.

 

SOURCE: ODDITY CENTRAL