What is the main motivator for millennials, who are now at the forefront of the house-buying market, to apply for a mortgage? their canines.
According to a recent Harris Poll poll, 33% of millennial house buyers said that their dog was the main factor in their choice to purchase a property. Pets were more important to respondents than marriage (25 per cent named marriage as their top reason for purchasing a property) and children (19 per cent said having a child was their main reason).
Even millennials who do not yet own a home but want to do so are prioritizing dogs; according to a SunTrust poll, 42% of respondents said that having a dog, either now or in the future, is important when making house purchase decisions.