TikTok is supposed to be a social media platform for us to create, share and discover short videos. People all over the globe use the app as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and it allows users to create videos and share them across a community.
When artists started using TikTok… let’s say that things started getting complicated. Now…songs are being removed from TikTok.
The songs getting pulled from TikTok are those that are licensed by UMG – which carries an enormous reach across the music industry and, consequently, our digital diet today.
According to an associate professor of music at Northeastern University, Andrew Mall:
“Universal Music Group is literally the largest record label … in the history of the music industry,”…
An “uncountable number of tracks and sounds” would be impacted on TikTok, he added, significantly limiting options for creators.
TikTok users signing on Thursday will see that they are no longer able to search for many popular songs – including music from Ariana Grande, Justin Bieber, Olivia Rodrigo and more – under the “sounds” tab.
In addition to users no longer having the option of adding these songs to next dance craze and other trending content, past videos featuring UMG-licensed music will also be scrubbed. According to a UMG spokesperson, whether these existing videos are muted or taken down entirely will be up to TikTok.
Artists will also not be able to post the audio of their UMG-licensed songs on TikTok. If the music has a UMG license, it should be muted, the spokesperson said – noting the company will protect its copyrights.
Mahn can these artists not make everything about them… Euuuu.. Some of us want to dance with the trend
[Source: Getty Images, ABC 7 News]