Tulsi, a small village in India has become known as ‘YouTube Village” because a third of its population makes videos for a living.
Online video content is more popular than ever and millions of people worldwide are working hard to build careers as video creators.
A small rural settlement, where over a third of the 3,000-strong local population is actively making videos and posting them on YouTube for profit.
Many of these creators used to be farmers, but after hearing that some of their peers had doubled, even tripled their income making YouTube videos, they decided it was time for a career change.
The story of India’s YouTube Village began with two friends who left their jobs, one as a network engineer and the other as a teacher, respectively, to make video content.
Before long they started earning a pretty penny from their new endeavour, and word of their success spread throughout the village, inspiring others to follow in their footsteps.
Around 40 percent of the village population is now engaged in making video content for platforms like YouTube, TikTok or Instagram, with the youngest being 15 and the oldest being an 85-year-old grandmother.
The 40 or so major channels based in Tulsi village range from comedy and music to education and DIY, with the most popular numbering over 100,000 subscribers on YouTube alone.