Aitana Lopez, aka Fit Aitana, has only been on Instagram for four months, but she already has over 110,000 followers and generates over $4,000 in monthly revenue.
Not bad for someone who doesn’t exist.
Virtual models have been around for a few years now, and the advent of artificial intelligence has only made them more realistic and more popular.
One standout representative of this new wave of AI-created digital influencers is Aitana, a cute, pink-haired female model from Barcelona who has managed to attract over 100k followers in just a few months. She only posts photos of her, since video is likely to make her digital form a bit too obvious, but every one of her photos garners tens of thousands of likes and hundreds of comments. Her popularity has translated into a steady monthly income for her creators, who claim that she generates over 4,000 euros a month.
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The Clueless, a communication agency located in Barcelona, came up with the idea for Aitana Lopez. The management of the agency chose to invest in virtual models due to the high expenses incurred in utilizing real models, including lodging and travel fees. In contrast, Aitana is always and everywhere she is needed, and even if her creation came at a great expense, she is already beginning to pay for herself.
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Aitana appears to be a major hit, and The Clueless openly offers its services on its website, allowing companies to use its AI-generated models for marketing. In addition to her natural beauty, the agency ensured that her appearance, sense of style, and demeanour aligned with current online trends, thereby securing her following on social media sites such as Instagram.
(Source: Pudity)
