Twitter has formally launched its $ 7.99-a-month blue tick verification scheme. Now it looks celebs will also have to pay.

Elon Musk first mentioned the plans shortly after he officially took over the social media platform and now Twitter has shared more information on how it’ll work.

The new-look Twitter Blue has gone live on the iOS app, and has revealed what you’ll get for your money.

In a statement, Twitter said: “Starting today, we’re adding great new features to Twitter Blue, and have more on the way soon. Get Twitter Blue for $7.99/month if you sign up now.

“Blue checkmark: Power to the people. Your account will get a blue checkmark, just like the celebrities, companies, and politicians you already follow,

“Coming soon… Half the ads & much better ones.

“Since you’re supporting Twitter in the battle against the bots, we’re going to reward you with half the ads and make them twice as relevant.”

Until now Twitter’s verification system was used to identify authentic users on the platform such as celebrities, politicians and journalists.

According to the update, it’s currently available in the US, Canada, Australia, New Zealand and the UK.

It looks like we all can be verified.