NewJeans is a new kind of K-pop juggernaut : Pop Culture Happy Hour : NPR

A recently held poll for the Best K-pop Rookie of 2023 is finally out, and NewJeans are the rising stars.

NewJeans has emerged as the rising star of the K-pop industry in our 2023 wrap-up polls, which were announced on December 15.

Riize comes in second place with BOYNEXTDOOR securing the third position.

NewJeans maintained a strong presence in December, securing the second position in the rankings with a brand reputation index of 4,433,027. What’s intriguing is their ascent to the top spot in November, boasting a remarkable brand reputation index of 7,323,578. This highlighted an impressive surge, marking a significant 65.49 percent increase in their score compared to October.