The rise of interactive & visual storytelling; is the future of media literally at the hands of ...

Yesterday marked 26 years since Netflix was founded, originally as an online DVD rental service, and has mailed out more than 5.2 billion physical discs since 1998. And believe it or not, the company still rents DVDs to over 1 million people. That’s about to change, though.

In April, the company announced that it would shut down the service by September 29. Netflix initially told customers that they would have to return all discs by October 29. But this week, the company clarified that it will not charge for unreturned discs after the shutdown date.

Yup!! That means subscribers to the DVD by mail service can keep any discs they have on hand. And even better, DVD customers were invited to opt in at the website to receive 10 free “mystery discs” from what must be a stockpile of tens of millions.

Good or bad, customers will have no idea what films they’ll get…….

[Source: BS Prep]