The Toronto Zoo Wildlife Conservancy is giving jilted lovers and disgruntled employees the chance to name a cockroach in honor of someone who truly bugs them for Valentine’s Day.

It’s the first time the Toronto Zoo is running this campaign for the occasion.

“Naming opportunities are not limited to exes – you can name a roach after your boss, ex-friend, relative, or anyone else that has been ‘bugging’ you,” Kelsey Godel, Donor Stewardship and Engagement Coordinator for the Toronto Zoo Wildlife Conservancy told CTV News Toronto Monday.