Kendrick Lamar just made history—again! His Super Bowl Halftime Show is now officially the most-watched halftime performance of all time, according to Roc Nation, Apple Music, and the NFL. With a staggering 133.5 million viewers, Kendrick’s set pulled in an even bigger audience than the Big Game.
Not only did he become the first solo rapper to headline the Super Bowl Halftime Show, but he also topped Michael Jackson’s iconic 1993 performance (133.4 million viewers) and outdid last year’s headliner, Usher (123.4 million viewers).
Of course, the moment that had everyone talking? He brought his five-time Grammy-winning anthem “Not Like Us” to the biggest stage in the world—turning his Super Bowl set into the ultimate victory lap in his ongoing rap battle with Drake.
Now, let’s be real—can we really compare 2025 viewership to 1993 numbers? With streaming and replays, a big chunk of those views likely came after the game, as people rewatched to analyze Kendrick’s message (especially after all the media hype). But either way, the numbers don’t lie—
K.Dot just cemented his spot in halftime history. 🔥